BRANDING - VISUAL IDENTITY- CAMPAIGN DESIGN - STRATEGY - SOCIAL MEDIA
GOODNESS is a social campaign that aims to tackle and decrease boredom eating within the UK. Covid-19 stirred up chaos in people’s lives due to lockdown restrictions, unnatural, anti-social, and stressful living environments, leading to an increase in unhealthy eating habits.
This project is primarily aimed at 25-35 year old UK homeworkers. Research has shown that one of the reasons boredom eating had sparked during Covid-19 was due to having easy access to kitchens at home, alongside stressful living environments and lockdown restriction; something that homeworkers specifically were suddenly exposed to.
Through its motivating, relatable, and witty social content and app, GOODNESS offers the ultimate end to boredom eating.