BRANDING - CAMPAIGN DESIGN - PACKAGING DESIGN - VISUAL IDENTITY - STRATEGY
Women aged 25-29 years old are at highest risk of developing cervical cancer. Yet this same age group is also least likely to take their smear test. Embarrassment, appointment timings, and little awareness being the main reasons for this lack in uptake.
This project tackles the emotional barriers, lack of accessibility, and lack of awareness associated with young women and their smear test. It aims to bring a more relaxed yet fun approach to the 'smear test' through a self sampling kit. Offering women an alternative to appointments they can't make, and giving them the freedom to take the test in any environment they most feel comfortable. It raises awareness and increases uptake all through comfort.
The aim behind the imagery and pattern used was to combine something 'pure' and 'pretty' (flowers), with imagery of the vulva (something seen as embarrassing) in order to make the subject matter less awkward and instead more relatable and comfortable for the audience.
